Prof. Dr. Zhaoyong Chen | Performance Management | Research Excellence Award

Prof. Dr. Zhaoyong Chen is an emerging scholar in the field of smart tourism and digital innovation, contributing to research on technology-driven transformation in the tourism industry. His work focuses on enhanced smart tourism, highlighting the integration of sustainability, data ecosystems, and advanced technologies to improve destination management and visitor experiences. His research emphasizes the role of digitalization, artificial intelligence, and governance in shaping resilient and future-ready tourism systems, particularly in the post-pandemic context. With 2 published documents, 4 citations, and an h-index of 1, his academic contributions demonstrate growing influence in this evolving domain. His studies support the development of intelligent tourism frameworks that connect stakeholders, optimize resources, and enhance both tourist satisfaction and community well-being through innovative and data-driven approaches.