Assoc. Prof. Dr. Affendy Abu Hassim | Global Business | Best Researcher Award
Associate Professor at The University of UniKL Bu | Malaysia
Associate Professor Dr. Affendy Abu Hassim is a distinguished academic and researcher currently serving as an Associate Professor of International Business at Universiti Kuala Lumpur Business School, Malaysia. With over 18 years of academic teaching experience and more than 30 years of diverse professional expertise across multiple industries, he embodies the fusion of academic rigor and real-world application. Associate Professor Dr. Affendy holds a Doctor of Business Administration from Universiti Utara Malaysia, focusing on entrepreneurial proclivity, innovation, and international new ventures; a Master of Business Administration (MBA) from the University of Southern Queensland, Australia; and a Bachelor of Arts (Hons) in Business Administration from the University of Bolton, UK, complemented by several professional diplomas in management and computer studies. His professional experience spans multiple academic roles, including senior lectureships, adjunct faculty positions, and postgraduate supervision at institutions such as Open University Malaysia, Putra Business School, and Leeds Beckett University. His research interests include international business, global innovation management, strategic planning, and sustainability, with publications in leading journals like the Journal of Information Technology Management and the International Journal of Innovation, Creativity and Change. Associate Professor. Dr. Affendy demonstrates advanced research skills in structural equation modeling, entrepreneurship analytics, metaverse consumer behavior, and marketing strategy, supported by successful management of national research grants such as FAMA and STRG. A certified business coach, Elsevier peer reviewer, and member of the Malaysian Professors Council, he has also authored several academic books, including Applied Strategic Marketing for Competitive Edge and Major Misstep Facebook Marketing. His numerous roles as a viva examiner, editorial board member, and academic leader underscore his dedication to advancing scholarship and mentorship. In conclusion, Dr. Affendy Abu Hassim represents an inspiring blend of academic excellence, research leadership, and global business insight, making him a strong candidate for recognition in academic and professional excellence awards.
Profile: ORCID
Featured Publications
Hassim, A. A., Azman, N. S., & Shamsudin, M. F. . The global business environment and the role of cultural intelligence: Systematic literature review. Journal of Marketing Theory and Practice.
Shamsudin, M. F., Hassim, A. A., Zandi, G., & Esa, S. A. Managing customer trust and satisfaction on chatbots in the retail industry. Journal of Information Technology Management.
Hassim, A. A., Shamsudin, M. F., Zandi, G., & Ismail, N. The influence of social media marketing activities on purchase intention: A study of the e-commerce industry. Journal of Information Technology Management.
Shamsudin, M. F., & Hassim, A. A. Mediating role of organizational innovation on market orientation and business performance: SEM-AMOS approach. International Journal of Advanced Science and Technology.
Abudaqa, A. M., Hassim, A. A., & Saidun, Z. . Relationship between service usefulness and information awareness toward citizen satisfaction of e-government services in Kuala Lumpur. International Journal of Innovation, Creativity and Change.