Affendy Abu Hassim | Global Business | Best Researcher Award

Published on by Human Resources Management

Assoc. Prof. Dr. Affendy Abu Hassim | Global Business | Best Researcher Award

Associate Professor at The University of UniKL Bu | Malaysia

Associate Professor Dr. Affendy Abu Hassim is a distinguished academic and researcher currently serving as an Associate Professor of International Business at Universiti Kuala Lumpur Business School, Malaysia. With over 18 years of academic teaching experience and more than 30 years of diverse professional expertise across multiple industries, he embodies the fusion of academic rigor and real-world application. Associate Professor Dr. Affendy holds a Doctor of Business Administration  from Universiti Utara Malaysia, focusing on entrepreneurial proclivity, innovation, and international new ventures; a Master of Business Administration (MBA) from the University of Southern Queensland, Australia; and a Bachelor of Arts (Hons) in Business Administration from the University of Bolton, UK, complemented by several professional diplomas in management and computer studies. His professional experience spans multiple academic roles, including senior lectureships, adjunct faculty positions, and postgraduate supervision at institutions such as Open University Malaysia, Putra Business School, and Leeds Beckett University. His research interests include international business, global innovation management, strategic planning, and sustainability, with publications in leading journals like the Journal of Information Technology Management and the International Journal of Innovation, Creativity and Change. Associate Professor. Dr. Affendy demonstrates advanced research skills in structural equation modeling, entrepreneurship analytics, metaverse consumer behavior, and marketing strategy, supported by successful management of national research grants such as FAMA and STRG. A certified business coach, Elsevier peer reviewer, and member of the Malaysian Professors Council, he has also authored several academic books, including Applied Strategic Marketing for Competitive Edge and Major Misstep Facebook Marketing. His numerous roles as a viva examiner, editorial board member, and academic leader underscore his dedication to advancing scholarship and mentorship. In conclusion, Dr. Affendy Abu Hassim represents an inspiring blend of academic excellence, research leadership, and global business insight, making him a strong candidate for recognition in academic and professional excellence awards.

Profile:  ORCID

Featured Publications

Hassim, A. A., Azman, N. S., & Shamsudin, M. F. . The global business environment and the role of cultural intelligence: Systematic literature review. Journal of Marketing Theory and Practice.

Shamsudin, M. F., Hassim, A. A., Zandi, G., & Esa, S. A. Managing customer trust and satisfaction on chatbots in the retail industry. Journal of Information Technology Management.

Hassim, A. A., Shamsudin, M. F., Zandi, G., & Ismail, N. The influence of social media marketing activities on purchase intention: A study of the e-commerce industry. Journal of Information Technology Management.

Shamsudin, M. F., & Hassim, A. A.  Mediating role of organizational innovation on market orientation and business performance: SEM-AMOS approach. International Journal of Advanced Science and Technology.

Abudaqa, A. M., Hassim, A. A., & Saidun, Z. . Relationship between service usefulness and information awareness toward citizen satisfaction of e-government services in Kuala Lumpur. International Journal of Innovation, Creativity and Change.

Kashif Nadeem | Management and Business Administration | Best Researcher Award

Published on by Human Resources Management

Dr. Kashif Nadeem | Management and Business Administration | Best Researcher Award

Department of Economics | Italy

Dr. Kashif Nadeem is a distinguished researcher and academic with an interdisciplinary background in accounting, management, business economics, and sustainability studies. He currently serves as a Postdoctoral Fellow at the University of Parma, Italy, contributing to a prominent project on environmental and innovation policies, green technologies, and business competitiveness. His research bridges digital transformation, sustainability, organizational behavior, and Industry 4.0, reflecting a deep interest in leveraging technology for sustainable development and corporate efficiency. Dr. Nadeem earned his PhD in Accounting, Management, and Business Economics in Italy, complementing earlier degrees in business administration, information technology, human resource management, and statistics from Pakistan. His academic trajectory is enhanced by international research fellowships in Norway and Canada, emphasizing his global research perspective. He has authored numerous peer-reviewed journal articles, book chapters, and conference papers indexed in Scopus and Web of Science, with 33 citations by 33 documents and a growing h-index. His research focuses on the interplay between digital innovation, sustainability performance, employee well-being, and organizational competitiveness, utilizing both qualitative and quantitative methodologies including bibliometric analysis, systematic reviews, survey-based studies, and advanced statistical modeling. Proficient in tools such as SPSS, R, STATA, AMOS, and NVivo, Dr. Nadeem applies rigorous analytical approaches to research challenges. Beyond research, he has extensive teaching experience and has supervised graduate students in areas such as human resource management, leadership, strategic business management, and corporate information systems. Recognized for his academic excellence through multiple scholarships and international fellowships, he has also delivered keynote speeches and chaired sessions at international conferences. Dr. Nadeem’s work integrates theoretical insight with practical relevance, addressing global challenges in sustainability, digitalization, and innovation management. His interdisciplinary expertise, global outlook, and commitment to academic and societal impact position him as an emerging thought leader poised for continued contributions to research, education, and practice.

Profile: Scopus | Orcid

Featured Publications

  • Nadeem, K., Za, S., & Smacchia, M. (2025). Exploring the relationship of digital transformation and sustainability: A bibliometric analysis and future research agenda. Journal of Sustainability Accounting, Management and Policy Journal.

  • Nadeem, K., Wong, S., Za, S., & Venditti, M. (2024). Digital transformation and Industry 4.0 employees: Empirical evidence from top digital nations. Technology in Society, 76, 102434.

  • Sarwar, H., Nadeem, K., & Aftab, J. (2017). The impact of psychological capital on project success: Mediating role of emotional intelligence. Journal of Global Entrepreneurship Research, 7(22).

  • Nadeem, K., Riaz, A., & Danish, R. Q. (2019). Influence of high-performance work system on employee service performance and OCB: Mediating role of resilience. Journal of Global Entrepreneurship Research, 9(13).

  • Nadeem, K., Akram, W., Ali, H. F., Iftikhar, Y., & Shamshad, W. (2019). The relationship between work values, affective commitment, emotional intelligence, and employee engagement: A moderated mediation model. European Online Journal of Natural and Social Sciences, 8(3), 469–482.