Prof. Chih-Hung Pai | Performance Management | Best Researcher Award
Director of the Leisure Tourism Development Research Center | The University of Zhejiang Yuexiu University | China
Professor Chih-Hung Pai is an accomplished scholar whose research focuses on the intersections of sustainable tourism, hospitality management, and environmental economics. With a portfolio of nine scholarly publications, 78 citations, and an h-index of 4, his academic influence reflects both depth and interdisciplinary breadth. His body of work contributes significantly to understanding how sustainable practices, innovative technology, and policy frameworks can jointly enhance economic growth and ecological preservation within global tourism systems. His recent studies highlight the integration of environmental conservation and economic progress, emphasizing how sustainable tourism practices shape global economies and support long-term resilience. His contributions to leading indexed journals, including Current Issues in Tourism, Humanities and Social Sciences Communications, and Resources Policy, have offered novel insights into green finance mechanisms, carbon neutrality promotion, and cultural tourism development. Through empirical modeling and policy evaluation, he explores strategies that enable regions, particularly in Asia, to transition toward environmentally responsible and economically viable growth models. In parallel, his research investigates technological innovation in hospitality, analyzing how digital tools, machine learning, and green technologies influence customer experience, service recovery, and organizational competitiveness. Studies such as those on technology adoption in green hotels and data-driven assessments of cultural tourism experiences underscore his commitment to integrating artificial intelligence and sustainability in modern service systems. Furthermore, his work on eco tourism experiences, leisure behavior, and corporate social responsibility within the hospitality sector enriches the understanding of human environment interactions and their socio-economic implications. Collectively, Professor Pai’s scholarly output represents a forward-thinking approach to sustainability science bridging theory with practice and providing actionable pathways for policymakers, educators, and industry stakeholders seeking to harmonize economic prosperity with ecological balance in the evolving global tourism landscape.
Featured Publication
Pai, C.-H., Zhang, Y., Wang, Y.-L., Li, K., & Shang, Y. Current challenges and opportunities in cultural heritage preservation through sustainable tourism practices. Current Issues in Tourism.