Prof. Dr. Yusuf Bilgin is a researcher in the fields of marketing, consumer behavior, tourism marketing, and social media marketing, with a particular focus on service industries, nonprofit organizations, and sustainability-oriented consumption. His scholarly work explores topics such as brand image, brand trust, social media marketing effectiveness, pro-environmental behavior, service quality, customer satisfaction, and marketing communication strategies across tourism, healthcare, education, and nonprofit sectors. He has contributed to the literature through empirical and conceptual studies published in internationally indexed journals, emphasizing data-driven insights and practical implications for organizations and policymakers. His research also addresses emerging themes including digital marketing, ethical consumption, misleading promotions, and collaborative marketing approaches. According to available citation metrics, Prof. Dr. Yusuf Bilgin has authored 10 academic documents, received 79 citations, and holds an h-index of 4, reflecting a growing and impactful research profile within marketing and tourism-related disciplines.